As Mobile Commerce Grows In Popularity, Having An Online Presence Is More Important Than Ever For Filipino SMBs

GoDaddy Inc., the world’s largest cloud platform dedicated to small, independent ventures, today is reminding Filipino small-and medium-sized businesses (SMBs) on the importance of having a mobile optimized online presence.

Today, Filipino consumers would rather do more through their smartphones and skip the traditional retail lines—from a quick shopping fix to booking a vacation to buying groceries and paying their bills. With this increased activity taking place on mobile devices, Filipino businesses are encouraged to build a powerful online presence optimized for both mobile and desktop lifestyles, to help realize the benefits of having a presence on the internet.

However, despite the lucrative opportunity offered by having a presence on the internet, Filipino SMBs remain hesitant to join the trend. According to the Department of Trade and Industry, for every 1,000,000 SMBs in the Philippines, only 10% have some sort of online presence.

Industry statistics validate that there is great potential for small enterprises to grow their businesses and attract more customers by having an effective online presence. Google figures show that 75% percent of Filipino millennials say they go online to look for information with 66% forming purchase decisions after a searching on their mobile devices.

According to eMarketer, internet penetration in the Philippines is expected to grow to 61% by the end of 2018 . While the computer remains the preferred device among internet users, the mobile phone is quickly gaining more device share.

According to Google’s The Connected Consumer Survey from 2016, the Philippines currently has an 88% mobile phone adoption rate, with this number continuing to increase. Smartphones are also ushering in a new highly-connected consumer that demands speed and convenience across all aspects of life. The availability and use of smartphones have changed the way consumers browse and buy products and services, requiring businesses to find new ways to connect with a new breed of consumers.

While mobile-driven commerce is growing in the Philippines, Euromonitor predicts mobile-based purchases globally to outpace computer-based purchases and collectively expand at 24.8 percent (of total online purchases) from 2015 to 2020. In fact, mobile commerce is expected to grow from $497 billion in 2015 to $1.8 trillion in the 46 markets researched by Euromonitor . For a nearly mobile-first Filipino population, mobile-driven commerce might eventually become the norm.

To help small- and medium-size businesses in the Philippines connect with this new mobile-first breed of consumer, GoDaddy introduced its Website Builder tool to help small businesses and solopreneurs create a professional website in under an hour. Websites built with Website Builder are fully responsive and visually appealing whether accessed on a smartphone, tablet, or computer. GoDaddy’s award-winning Customer Care is available 24×7 in the Philippines to assist customers along the way as they create their digital presence.

Website Builder has a smart learning system that enables SMBs to create a near-complete website by simply typing in their sector. Providing support for more than 1,500 business ideas or industries, the system generates a website already pre-filled with relevant section and professional images developed for both a desktop computer and mobile device.

The tool’s mobile editor allows users to conveniently create and update websites on the go—from customizing site designs, uploading new photos and adding special events or holiday hours. Users can also keep their site fresh regularly without having to download another mobile app.

In addition, GoDaddy’s Website Builder is integrated with online marketing, social media, SEO and e-commerce solutions that allow businesses to affordably set up a shop online, engage with customers and get discovered online. Website Builder helps SMBs boost their Google search rankings and jumpstart email marketing campaigns to engage more fully with existing and potential customers, even without having sufficient digital marketing experience. It also allows businesses to link their website to Facebook, Twitter, and other social media platforms.

GoDaddy is making the process of website creation faster and easier to help customers get noticed, reach larger audiences and grow their businesses online. With a new breed of consumers who are heavily depended on their smartphones on the rise, a mobile optimized website can be a key driver for SMBs who are looking at creating online identities that can help drive real business results to thrive in the future.

To learn more about GoDaddy’s Website Builder, log on to

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