Be a real TV star! With the launch of IGTV, Instagram has its sights set on being the premier video app of the future.
Instagram CEO Kevin Systrom announced on the Instagram blog that the company will be launching IGTV, a standalone app for watching and making long-form videos.
Systrom mentioned that IGTV will also be available as a feature in the Instagram app.
The videos in IGTV will be full-screen and vertical, and the length of the videos can be up to an hour long. IGTV will also start playing videos from creators’ channels as soon as the app is opened.
“Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests”, Systrom said in the article.
Since Instagram’s launch in 2010, Systrom said that Instagram has grown to a global community of 1 billion.