PH Facebook Users Are Second Most Affected By Cambridge Analytica Data Scandal

On Wednesday, April 4, Facebook’s chief executive officer, Mark Zuckerberg discussed the Facebook’s on-going data privacy controversy where he revealed that user’s public data was more widely compromised.

According to the whistle-blower, Cambridge Analytica (a company owned by Robert Mercer and was headed by Trump’s key adviser Steve Bannon at that time) harvested personal information without authorization from 50 million Facebook users in early 2014 in order to build a powerful software program that has the capability to predict choices and target the users with personalized political advertisements.

However, Facebook admitted that the figures could be as high as 87 million users where 70.5 million are in the United States of America and the remaining are in several other countries including the Philippines which is second to the U.S. Facebook says that data of the million users may have been improperly shared with Cambridge Analytica which is far more greater than the previous 50 million that was reported.

Facebook will start disclosing to people if their information has been improperly shared on April 9, 2018. Also, Facebook announced nine big changes that they are making. Although they have made changes in 2014 to prevent the accessing of people’s information, Mark Zuckerberg said on his Facebook page that the steps may not have been enough, so he will make more changes in the upcoming days and years.

Meanwhile, Mark Zuckerberg is set to testify before the US Congress for the first time on April 11.

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