After a successful test run, Twitter announced last Tuesday that it finally rolling out 280-character tweets for everyone. The company has been testing longer character tweets since September.
The test concluded that people with more room to tweet receive more engagement and surprisingly more followers.
Twitter said, “In addition to more Tweeting, people who had more room to Tweet received more engagement (Likes, Retweets, @mentions), got more followers, and spent more time on Twitter. People in the experiment told us that a higher character limit made them feel more satisfied with how they expressed themselves on Twitter, their ability to find good content, and Twitter overall”.
However, some people don’t want the new concept since it might ruin the conciseness of the platform.
People who use Korean, Japanese or Chinese characters on Twitter will still get 140 characters since those languages can convey more meaning in fewer characters.