In the contemporary landscape dominated by social media and various online platforms, PAGEONE took a strategic step by introducing “WILDFYRE,” a concept that transforms the online media community into more effective content creators. With its core service rooted in media relations, PAGEONE recognized the burgeoning demand for partnerships with content creators, particularly during the pandemic. This realization led to the birth of WILDFYRE, an innovative initiative that fosters connections between Filipino bloggers and brands, ultimately benefiting both audiences.
Launched in November 2022, WILDFYRE emerged as an online community established and managed by PAGEONE. The platform enlisted the partnership of bloggers from Luzon, Visayas, and Mindanao, who share a passion for disseminating information among Filipinos. This strategic collaboration leverages the influence and reach of bloggers, acknowledging their intermediary role between PR agencies and target audiences. By utilizing WILDFYRE, PAGEONE effectively facilitates connections between its brand clients and bloggers, simplifying the process and enhancing the agency’s comprehensive public relations offerings.
PAGEONE’s President, Vonj Tingson, emphasized the vital role of online media, online publishers, and bloggers in bridging the gap between PR agencies and desired audiences. Tingson underscored that while they may not represent the final recipients directly, these intermediaries wield significant influence in delivering messages effectively.
Since its inception, WILDFYRE has garnered an impressive roster of over 80 bloggers. This thriving community has not only established its own dedicated media platform to connect with their intended audience but has also facilitated streamlined access to brands and potential clients. As the Philippines’ premier public relations company, PAGEONE continues to prioritize cultivating connections with diverse stakeholders, influencers, and various media outlets, recognizing the pivotal role played by these relationships in achieving strategic communication goals.
